About The Book

Discover a New Era of Negotiation

In The Smart Negotiator, internationally renowned trainer and professor Dr. Keld Jensen redefines negotiation by blending timeless human skills with the power of AI. Through real-world case studies and AI-driven examples, this book reveals how trust and collaboration can be amplified by cutting-edge technology to unlock unprecedented value in every deal.

The-Smart-Negotiator-Book
The Smart Negotiator

Key Features & Benefits

What You’ll Learn

  • SMARTnerships: Embrace a revolutionary approach that favors collaboration and mutual benefit over adversarial tactics.
  • Tru$tCurrency: Measure and harness trust as your most valuable negotiator asset with AI tools.
  • NegoEconomics™: Use AI to discover hidden opportunities, turning conflicts into collaborative successes.

AI in Negotiation: Learn to apply AI-powered strategies that promote mutual gain in every negotiation.

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Free Sneak Peek

Read the first 2 chapters for free

Get a glimpse of the transformative strategies in The Smart Negotiator. Download the first two chapters now and start reshaping your negotiation skills today.
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Contest / Giveaway

Pre-order & Win!

Pre-order The Smart Negotiator today and get a chance to win exclusive prizes including:

  • A private 1-on-1 negotiation coaching session with Dr. Keld Jensen
  • Signed copies of previous books
  • Access to an exclusive webinar on AI-powered negotiation strategies

How to Enter:
Simply pre-order the book and submit your order confirmation to join the contest. Winners will be announced on after the launch of the book

Pre-order Now

About The Author Dr. Keld Jensen

Dr. Keld Jensen, DBA, is a globally renowned negotiation expert, ranked #3 by Global Gurus, and the author of 27 books published in 38 countries.

Holding a Doctor of Business Administration degree, he pioneered the award-winning SMARTnership negotiation strategy, focusing on collaboration, trust, and NegoEconomics.

His concept of SMARTnership Negotiation has been ranked the world’s 3rd best negotiation training program by Global Training.

A professor at Aalborg University, BMI Executive Institute, BMI/Louvain University, and Thunderbird School of Global Management, Dr. Jensen has trained professionals worldwide and delivered keynotes at major conferences.

Dr. Jensen has received several international honors, including Top Thought Leader in Trust by Trust Across America, Best New Negotiation Strategy by The Organization of Public Procurement Officers, and The Innovation award by the International Association of Commerce & Contracting Procurement Awards.

His latest book, The Smart Negotiator, explores the intersection of negotiation and AI, continuing his mission to advance global negotiation practices.

Book Endorsements

The Smart Negotiator

Having worked with negotiation for many years, I’ve read a fair number of books on the subject. What makes The Smart Negotiator by Keld Jensen stand out is its grounded approach and the way it brings AI into the conversation—not as hype, but as a practical tool that negotiators can actually use.

Jensen has contributed to developing negotiation as a professional field for a long time, and this book continues that effort with clarity and relevance. He manages to show how human judgment and technological insight can work together to improve outcomes—without overcomplicating the process.

One thing I appreciated in particular was the use of real-world examples. They make it clear how AI can reduce bias, surface important data, and help uncover overlooked areas of value—something that’s highly relevant whether you’re negotiating in business, academia, or public leadership.

The book builds on the SMARTnership concept and extends it with strategic tools that help shift the focus from win-lose to joint value creation. It’s a sober, well-organized read with takeaways you can apply in real-life settings.

For professionals who want to sharpen their negotiation skills in step with today’s challenges—this is a book worth reading.

Lars Krull Professor, Aalborg University
Another strong contribution from Dr. Keld Jensen. Even the title sparks curiosity— blending AI with human insight. The book is well-structured and thought-provoking, grounded in theory but with a clear focus on practical application. Divided into three parts—Foundations of Negotiation; Strategy, Value, and AI; Mastering the Art of Negotiation; and The Future of Negotiation: AI, Psychology, and Advancement—it offers both depth and relevance. The concept of using AI to “foster generosity” in negotiation stood out as both original and impactful
Dr. Clive Rees SVP, Head of Global Supply Unit, Fujitsu Ltd
You can’t go to a conference or read an article without mention of the importance of AI. Yet, no one explains how human insight is just as critical or how the two connect, especially in deal making. Thankfully, we are now able to find those answers through the wisdom of Dr. Keld Jensen in his latest work, The Smart Negotiator.
Linda Swindling, JD, CSP, CPAE Negotiation Expert & Hall of Fame Speaker Author of Ask Outrageously: The Secret to Getting What You Really Want
Keld Jensen empowers readers to become even more skilled negotiators. His book presents innovative insights on building trust and creating win-win outcomes that allow all parties to share a larger pie. The effective use of AI further amplifies this potential, enabling greater mutual value. I highly endorse this visionary book.
Gert Tinggaard Svendsen Professor, PhD, Trust Expert Aarhus University, Denmark
Keld Jensen’s newest book on the intersection of AI and negotiation is a timely and crucial contribution to the field. Building upon his established expertise and unwavering commitment to fair play, this work thoughtfully explores the exciting new opportunities that artificial intelligence presents in business negotiations. While Keld’s previous books have consistently championed ethical practices and the powerful concept of ‘smartnership’ – where mutual benefit and long-term relationships are prioritized – this latest offering delves into how we can strategically leverage AI tools to enhance these very principles. The integration of AI offers unprecedented potential for greater efficiency and more informed decision-making on both sides of the negotiating table. From sophisticated data analysis that can reveal hidden value and potential synergies, to AI-powered tools that can facilitate clearer communication and identify areas of common ground, this book illuminates how we can move beyond traditional adversarial approaches. Keld expertly guides us on how to harness these technological advancements to not only optimize our own outcomes but also to foster environments where all parties can gain more. By understanding and ethically deploying AI, we can unlock new levels of efficiency, uncover previously unseen opportunities for mutual benefit, and ultimately build stronger, more sustainable business relationships rooted in the principles of ‘smartnership.’ This book is an essential read for any business professional seeking to navigate the future of negotiation with intelligence, integrity, and a focus on creating value for all involved.”

Keld Jensen’s latest book is a vital guide to the future of negotiation, revealing how AI can elevate fairness, efficiency, and mutual value. Building on his SMARTnership philosophy, he shows how technology can uncover hidden potential, improve decision-making, and strengthen relationships. A must-read for professionals ready to negotiate smarter—with both strategy and integrity.

Keld Jensen’s latest book is a vital guide to the future of negotiation, revealing how AI can elevate fairness, efficiency, and mutual value in any negotiation. To understand any negotiation situation a human cannot cover it all, but with AI, you get the necessary overview and can act better. Building on his SMARTnership philosophy, he shows how technology can uncover hidden potential, improve decision-making, and strengthen relationships between humans. A must-read for professionals ready to negotiate smarter —with both strategy and integrity.

Werner Valeur Successful Serial Entrepreneur with Million Dollar Exits
This book arrives at a critical moment. As doubt and disruption surround the rise of AI, Keld Jensen offers a clear and compelling path forward. This book is a vital call to action for those curious – and courageous – enough to explore how AI can reshape negotiation. The future belongs to Smart Negotiators, those who engage with possibility, not retreat from change.
Sally Guyer Global CEO World Commerce & Contracting
This is THE book we’ve been crying out for on the role of AI in negotiation. Packed with detailed and intelligent insight, but sharp and clear in a way that makes this accessible to anyone, this will be my go to now when looking to understand how best to leverage the power of AI in negotiations. What I love about this book is it doesn’t bow to the online hyperbole around AI taking over everything, nor does it diminish the importance of AI. Instead it takes a nuanced and balanced approach to how AI can assist with negotiations and where the touch points are between AI and human interaction. The book also neatly contexts the role of AI in the historical context of negotiation which helps put perspective on the whole concept. But what I love most is that Keld doesn’t downplay the importance of human intelligence, in fact this book shows how human intelligence will become even more important if we want to leverage AI now and into the future. Packed with practical insights too, this will be my bible for negotiating using AI.
Tom Mills Founder and Author of Procure Bites
The Smart Negotiator by Keld Jensen is an insightful guide that seamlessly integrates the power of artificial intelligence with human insight to accentuate the art of negotiation. Jensen’s innovative SMARTnership approach and NegoEconomics principles offer a transformative perspective on creating value and fostering trust in negotiations. This book is essential for anyone looking to master the complexities of strategic deal-making and achieve superior outcomes in today’s dynamic business environment. By leveraging AI’s analytical capabilities and human creativity, negotiators can unlock unprecedented opportunities for mutual success.
Tarek Amine Principal Vice President and Chief Supply Chain Officer Bechtel Global Corporation
Special Offer

Pre-order & Win!

Pre-order The Smart Negotiator today and get a chance to win exclusive prizes including:

  • A private 1-on-1 negotiation coaching session with Dr. Keld Jensen
  • Signed copies of previous books
  • Access to an exclusive webinar on AI-powered negotiation strategies

How to Enter:
Simply pre-order the book and submit your order confirmation to join the contest. Winners will be announced on after the launch of the book

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