Jensen has contributed to developing negotiation as a professional field for a long time, and this book continues that effort with clarity and relevance. He manages to show how human judgment and technological insight can work together to improve outcomes—without overcomplicating the process.

One thing I appreciated in particular was the use of real-world examples. They make it clear how AI can reduce bias, surface important data, and help uncover overlooked areas of value—something that’s highly relevant whether you’re negotiating in business, academia, or public leadership.

The book builds on the SMARTnership concept and extends it with strategic tools that help shift the focus from win-lose to joint value creation. It’s a sober, well-organized read with takeaways you can apply in real-life settings.

For professionals who want to sharpen their negotiation skills in step with today’s challenges—this is a book worth reading.