Keld’s book is a masterpiece, transforming the art of negotiation into a precise science. Drawing on decades of experience and research, Keld provides readers with an unparalleled roadmap to navigate the complexities of negotiation. With eloquent details and a clear roadmap, he effortlessly guides readers through the intricate elements of negotiation, breaking down each component with ease of explanation.

What truly sets this book apart is Keld’s ingenious use of the periodic table as a metaphor for negotiation dynamics. By likening negotiation elements to chemical elements, he brilliantly illustrates the diverse array of strategies and outcomes possible in any negotiation scenario.

As I delved into the book, I found myself deeply reflecting on past negotiation experiences, inspired by Keld’s thoughtful insights. His meticulous attention to detail encourages readers to explore their own negotiation styles and adapt them for greater success.

From understanding emotional intelligence to making strategic adjustments, this book is essential for anyone aiming to excel in negotiations, whether novice or expert. It serves as both a comprehensive guide and a source of inspiration, offering valuable lessons for every stage of the negotiation process.

As a negotiation professor at McGill University in the Desautels Faculty of Management, I have trained thousands of students across our BCom, MBA, and executive education programs. I am committed to providing an excellent learning environment to my students, which has been recognized with several teaching awards. I am always on the lookout for practical negotiation books that both students and managers can utilize to enhance their skills.

Elements of Negotiation: The 103 Tactics to Win Every Deal’ is not merely about making deals; it’s about mastering the multifaceted elements of negotiation. This includes managing information, behaviors, emotions, language, tactics, avoiding common pitfalls, and more. This book serves as a periodic table of negotiation, encompassing all the essential elements one needs to know. It provides comprehensive knowledge essential for achieving personal and professional goals.

Every page of this book is a treasure trove of actionable insights. Each element of negotiation is explained with clarity and is supplemented by concrete examples, providing readers a practical understanding of how to apply these tactics in real-world scenarios.

I firmly believe this is one of the finest books on negotiation available today. It is perfectly suited for students and practitioners eager to acquire extensive, actionable knowledge on negotiation.