About Keld Jensen

Keld Jensen brings a unique blend of real-world experience and strategic problem solving to the global conversation on optimizing business transactions. Through his experience as CEO of several publicly traded Scandinavian companies, his participation in numerous start-ups, and as Founder and CEO of MARKETWATCH CENTER FOR NEGOTIATION A/S, he advocates changing the culture of deal making organizations in order to impact the bottom line and increase shareholder value.

20 years of experience as a speaker

Jensen is a highly acclaimed and sought after speaker with over 20 years of experience on the podium where he has consistently achieved the highest audience rankings. He is regarded as a thought leader in Europe, Asia, the Middle East, and North America and is one of the most influential authorities in the world today on negotiation as a leadership competency. Jensen is the originator of the concepts of NegoEconomics™, SMARTnership™ and Tru$t Currency™ – all of which have changed the vocabulary in the field.

Speaking engagements at international conferences

Jensen has acquired a global following as a result of his frequent speaking engagements at international conferences, his worldwide consultancy practice, his widely sought after media commentary, and his prolific book publishing. As a highly-regarded contributor to FORBES.COM, he has twice achieved the most highly viewed posting. He is also an adjunct faculty member at the Aalborg University in Denmark, Baltic Management Institute in Lithuania and Thunderbird School of Global Management in Phoenix, USA. He is former chairman of the Board for Center for Negotiation at Copenhagen Business School in Denmark.

In both 2015 and 2016 Jensen was appointed to be among the Top Thought Global Leaders in Trust. An exclusive group of less than 100 people globally are being awarded this title.

One of Scandinavia’s best management books

He has published 24 books in 37 countries; including Negotiating Partnership, which has been translated into four languages; Communicative Competence, which was acclaimed as one of Scandinavia’s best management books, SMARTnership – The Third Road: Optimizing Negotiation Outcomes (Acanthus Publishing 2012), and The Trust Factor: Negotiating in SMARTnership™ (Palgrave Macmillan 2013). Positive Impact (Motivational Press 2015) and Intelligence is Overrated – What You Really Need to Succeed (Motivational Press 2015)

Jensen has got more than 2.8 million readers worldwide.

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Testimonials

  • “Keld is one of the best and motivating negotiation masters that I have ever met. Keld has developed a powerful concept called “NegoEconomics” In my opinion, it should be mandatory to all negotiators, both on supplier and customer side to learn about the benefits of this concept."

    Jesper Antoni Nicolaisen
    Head of Group Supply Chain and International Procurement EWII
  • “I can say without any doubt that Mr. Jensen’s knowledge and experience places him as one of the leaders in the field of negotiations."

    Kate Titasek
    Faculty Member, The University of Tennessee
  • “Mr. Jensen represents an important and unique voice in the field of negotiation. I have been consistently impressed with the depth and breadth of his writing, which presents complex negotiation concepts in user-friendly, operational ways that draw on his vast negotiation consulting experience. His novel approach combines expert academic knowledge with practical approaches and has generated a unique concept in SMARTnership and the financial model of NegoEconomics.” “Mr. Jensen is a prolific writer and educator on negotiation, communication, ethics, and trust. His output of high-quality books and articles is indeed remarkable. “  

    Daniel L. Shapiro, Ph.D.
    Harvard International Negotiation Program, Harvard Law School Associate Professor of Psychology, Harvard Medical School
  • “After an exhaustive search for a provider of negotiations training for our European Sourcing personnel we decided to employ Keld Jensen’s services.    We made this decision based on Keld’s stellar reputation as an engaging and informative instructor.

    Individuals who attend Keld’s negotiations training session are unanimous in their positive feedback.   Keld delivers his course material in a manner that holds the interest of his audience. His thought-provoking questions assure active participation in course discussions and facilitate peer learning.  His use of video-taped simulated negotiations and subsequent performance feedback is insightful for all participants.

    I highly recommend Keld and his MarketWatch associates to any organization that is looking to develop and foster the growth of collaborative negotiation skills.”

    Thermo Fisher
    Director - Global Procurement Excellence Donna A. Chappas CPSM, C.P.M.
  • ”I have met and worked with Keld Jensen more times during the last 5 years.. His seminar in professional negotiation was ranked as one of the best seminars by the students among all seminars during the whole eMBA education at BMI.

    His huge international understanding on culture differences and the impact on those in negotiation was to a benefit for all at the eMBA education. No doubt that Keld’s knowledge about professional negotiation on all levels is one of the most recognized in in the international business environment”

    Statoil Fuel & Retail AS
    Senior Director Morten Christensen
  • “As a speakers’ bureau owner, I was extremely intrigued with Mr. Jensen’s extensive and impressive global background as an academic, an innovative thought leader, consultant, author and professional speaker. He’s likely the only person in the world who can claim to be actively involved with and a contributor to the Thunderbird School of Global Management, the Copenhagen Business School and Forbes magazine.

    Speakers Gold bureau
    President Cathleen Fillmore
  • ” Mr. Jensen’s unique experience as a practitioner and a writer about negotiation and contract management has placed him in a premium position in the field of negotiation. He is recognized internationally among the top speakers and consultants in the negotiation field.”

    “As an expert in the negotiation and conflict management field, I am qualified to note that Mr. Jensen can be set apart from many other writers and consultants in this field. In particular, Mr. Jensen’s experience working with US executives and organizations across the globe makes him especially qualified to increase the opportunities for US trade and enhanced economic opportunities. Mr. Jensen has an extensive global experience consulting with governments and private sector organizations in their negotiation and contract pursuits. “

    Thunderbird, School of Global Management
    Associate Professor Karen S. Walch, PhD
  • Mr. Jensen’s contribution to business and society. International trade is fundamental to economic well-being; it is also critical to international relations and harmony.

    Given the foremost role of the United States in the field of international trade, his research and teaching are invaluable in supporting the country’s success in global markets.”

    IACCM International Association for Contract and Commercial Management
    Founder and CEO Timm Cummins
  • “Mr. Jensen represents an important and unique voice in the field of negotiation. His novel approach combines expert academic knowledge with practical approaches and has generated a unique concept in SMARTnership and the financial model of NegoEconomics.”

    “Mr. Jensen is a prolific writer and educator on negotiation, communication, ethics, and trust. His output of high-quality books and articles is indeed remarkable. “

    Harvard Law School
    Director Daniel L. Shapiro, Ph.D.
  • “I have had the pleasure and honor of being Keld Jensen’s editor for two and a half years as he has been a contributor to Forbes.

    We recruited him to write for Forbes as a recognized leading expert on negotiation and business communication. He has unfailingly done work of the highest order, accurate, thorough, clean, clear, and fully reflective of his surpassing knowledge and wisdom in his field. He has always been a pleasure working with. We feel very lucky to have secured his services.”

    Forbes Magazine
    Leadership Editor Frederick E. Allen
  • “Mr. Keld Jensen has always been among the few of the best BMI faculty members.

    Mr. Jensen is very charismatic and has extraordinary skills of interacting with the participants.”

    Baltic Management Institute -BMI
    Director General Jaunius Pusvaskis
  • “Mr. Keld Jensen’s prolific writing and outstanding teaching skills are second to none, which is to be expected from one of the world’s foremost experts in his field.

    Aalborg University
    MBA Director Lars Krull
  • "His thought-provoking questions assure active participation in course discussions and facilitate peer learning. His use of video-taped simulated negotiations and subsequent performance feedback is insightful for all participants. As one of my colleagues stated, 'It was such a teaming experience, it was a good way to see myself in action and s. what I need to work on.' His commitment to the principle of anchoring any negotiation with the goal of growing the value for all parties is a refreshing change from the traditional, competitive approach to negotiations."

    Global Procurement Excellence
    Donna A. Chappas CPSM, C.P.M Director
  • "Keld is dynamic in the classroom, holding the listeners´attention through the use of groundbreaking concepts and new ways of looking at things. He illuminates and entertains. "

    Thunderbird - School og Global Mangement
    Paul Johnson - Adjunct Professor
  • "Keld Jensen has a unique understanding and depth of expertise in his craft, with a creative sense of how to be effective in these turbulent times. He’s the best expert in the field."

    VentureRepublic
    Martin Roll, Owner & CEO